The current beverage market in the world requires differentiated goods. Different beverage companies have resorted to creativity in the making of different beverages to reach cannabis consumers. The consumption of beverage cannabis offers a smoke-free consumption option of the plant, which poses a potential risk of lung health upon smoking. Cannabis beverages are made by infusing a liquid such as sparkling or flat water with cannabis extract or concentrate. To produce a smooth finished product, cannabis extracts are blended with an emulsifier to enhance the solubility of the extract. A range of cannabis beverages are produced taking various flavours and varieties to suit the individual consumer preferences including flat waters, ready-made tea, tea bags and sparkling which all contain CBD or THC or a mix of both.
Cannabis-infused Beverages Market Niche
While cannabis is used for its medicinal purpose in hospitals, a growing market niche of cannabis-infused beverages has increased in the world. Various countries are legalizing the production of cannabis products to tap from the untouched market niche of the cannibal products. In some countries, consumption of cannabis, its production in other consumer forms, is illegal. However, consumers steep tea bags and loose tea in the water at home, making a thrilling cannabis beverage for their use at home botanics West Coast .
- Increased Customers
Cannabis-infused beverages have created a better consumption option for consumers. The tale of beverage popularity is aligned with fastest-growing cannabis consumer demographics comprising of new beverage consumers entering the market place. In contrast, regular edibles consumers look for something low calorie or to microdose.
- Legalized Consumer Production
Countries have gone to a higher notch of tapping from the prevailing and increasing market share of the beverage production. The infusion of cannabis on beverages enhances easier absorption to the body giving the user a faster feel of the effect. It is, however, important for the user to read the product label carefully to know how much THC and CBD it contains.
- Appealing Products
Most of the cannabis-infused beverages are appealing and can easily sell in the consumer markets. Consumers can be in a position to get the effects of the product without easily drawing attention to the lawmakers. Companies can make high turn-over on sale of appealing products. The cannabis beverages can be confused from other common beverages. They can as well be appealing to children and should be kept in a secure spot such as in lockable glass counter.
It is worth noting that as with edibles, the serving sizes of the beverages should be carefully observed for safe enjoyment. In contrast, the beverages should be sold in licensed hotels and dispensaries. The beverage market is a growing one. Users of the beverages should note that the products contain a very high concentration of THC posing a risk of overconsumption or addiction.